Google has launched a new feature called SGE for Travel Planning. This tool uses artificial intelligence to help people plan their trips more easily. It is part of Google’s Search Generative Experience, or SGE, which aims to make search results more helpful and interactive.
(Google’s “SGE for Travel Planning”)
With SGE for Travel Planning, users can ask questions like “What are fun things to do in Lisbon?” or “Where should I stay in Tokyo for under $150 a night?” The system then pulls together information from across the web. It shows suggestions for hotels, activities, dining options, and local tips. All of this appears in one organized view without the need to click through multiple links.
The feature also understands follow-up questions. For example, if someone asks about beaches in Bali and then wants to know which ones are good for families, SGE remembers the context. It gives answers that build on the earlier conversation. This makes planning feel more like talking to a travel expert than typing into a search box.
Google says the tool draws from trusted sources, including reviews, official tourism sites, and user-generated content. It highlights key details like price ranges, opening hours, and accessibility. The goal is to save time and reduce the stress of sorting through too much information.
SGE for Travel Planning is now available in the United States on mobile devices. Users must be signed into their Google account and have the latest version of the Google app. The company plans to expand the feature to more countries and languages later this year.
(Google’s “SGE for Travel Planning”)
This update is part of Google’s broader effort to bring generative AI into everyday tools. It follows earlier SGE features for shopping and general knowledge queries. The travel version focuses on real-world needs like budget, timing, and personal preferences.