Google Ads Vice President Says AI Mode Ads Redefine Rather Than Replicate Traditional Formats
(Google Ads Vice President Says AI Mode Ads Redefine Rather Than Replicate Traditional Formats.)
Google Ads is changing how digital advertising works. The company’s Vice President of Ads, Sissie Hsiao, said new AI-powered ad formats are not just copies of old styles. They are built to do more. These ads use artificial intelligence to adjust in real time based on user behavior and context. This means they can show the right message at the right moment without human input.
Hsiao explained that traditional ads follow fixed templates. Marketers choose images, write headlines, and set targeting rules ahead of time. AI Mode ads work differently. They learn from live data and reshape themselves to fit each viewer. For example, an ad might change its headline or image based on what a person recently searched for or where they are located.
The goal is better performance and relevance. Early tests show these adaptive ads lead to higher click-through rates and stronger engagement. Advertisers also save time because the system handles much of the creative work automatically. Google says this does not replace human creativity. It gives marketers more room to focus on strategy instead of repetitive tasks.
AI Mode is now available to select advertisers in the U.S. Google plans to expand access in the coming months. The feature is part of a broader push to bring generative AI into everyday advertising tools. Hsiao stressed that transparency remains a priority. Users will see clear labels when content is AI-generated, and advertisers keep control over brand voice and messaging guidelines.
(Google Ads Vice President Says AI Mode Ads Redefine Rather Than Replicate Traditional Formats.)
This shift reflects Google’s view that AI should not mimic the past but help build something new. The company believes smart automation can make ads more useful for people and more effective for businesses.