Sony Music Publishing has launched a new virtual concert series in the metaverse. This move brings music fans closer to their favorite artists through immersive digital experiences. The company will host live performances by songwriters and artists signed to its roster inside popular metaverse platforms. These events aim to create a fresh way for audiences to connect with music in a digital space.
(Sony Music Publishing Enters Metaverse with Virtual Concert Series)
The first concerts will feature exclusive sets from top Sony Music Publishing talent. Fans can attend using avatars and interact with others in real time. The shows will include behind-the-scenes moments and Q&A sessions not available in traditional concerts. Sony Music Publishing sees this as a natural step in expanding how people experience music.
Technology partners will help build the virtual venues. These spaces will reflect each artist’s style and sound. Users will access the concerts through compatible VR headsets or web browsers. No special equipment is required for basic participation. The goal is to make the experience easy and open to all.
Sony Music Publishing owns rights to millions of songs across genres and generations. It represents writers behind many global hits. By entering the metaverse, the company wants to support creators in reaching new audiences. It also hopes to inspire new forms of musical expression online.
(Sony Music Publishing Enters Metaverse with Virtual Concert Series)
The virtual concert series starts next month. Details about performers and schedules will be shared on Sony Music Publishing’s official channels. Tickets will be free for early events. The company plans to add more features based on user feedback. This initiative marks a major step in blending music with emerging digital worlds.